I ♥ NY™
Possibly outdated content: This article was published on 06. September 2013 and may contain outdated or inaccurate information. Please keep this in mind when reading.
"By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, and then a Y. Right away he knows he’s got something. This is it, he thinks. This is the campaign.
The man was a designer named Milton Glaser. The city was New York. The year was 1977. A time and place commemorated by an entire genre of movies dedicated to making it look like a horrifying place to live."
The city needed a miracle. And it kind of got one in three letters and a symbol.
Eine wahnsinnig interessante Folge von 99% Invisible über kleine Ideen, große Wirkung und Copyright-Probleme mit einer so mächtigen Marke.